YouTube’s change of copyright reference process can increase blocked content

YouTube announced that it has changed its copyright application system to make it fairer for video content producers. However, this change may result in more videos being completely blocked from the platform.

Content producers on YouTube have long been having a hard time because of record label copyright applications. The appearance of a small piece of music in his videos is copyright infringement, and it can be a problem even if it comes from the radio of a car passing behind it during the vlog.

The new rules that YouTube adds with the change do not prevent copyright claim from being valid in the cases mentioned above. However, the company aims to remove fewer videos by encouraging the copyright owner to generate revenue.

Now, when a copyright owner manually refers to a very small piece of music, or if the music for the reference is used involuntarily in the video, the copyright owner will not be able to generate revenue from the ads received on this video. Copyright owners will have two options. In the first option, copyright owners can completely block the video from the platform, and in the second option, they can keep the video on the platform, preventing the content producer from generating revenue through the video.

In the meantime, let’s say that these new rules apply only to copyright applications for audio files. Therefore, short clips of videos fall outside this scope.

Thanks to these new rules, the company feels that content producers will not be as disturbed by record labels as they used to be. Although copyright owners may prefer to prevent the content producer from generating revenue through video, the opposite can result in a complete blocking of the videos.

YouTube even says in a blog post on the subject that it is aware that they may encounter more blocked content under the new rules.

While content manufacturers have no say in the whole process, please note that a detailed portion of manual copyright applications are included in content-producing tools that YouTube has recently updated.

David Rosenstein, youTube’s product management director for content manufacturers, said they are trying to establish a profit balance between copyright holders and content producers.

Categories:   Digital