As it prepares to launch content-generated AR ads, YouTube introduced new tools designed to generate more revenue from content producers on its platform at the VidCon event. The company, which announced SuperChat, Channel Membership and Merch features at the Vidcon event last year, has made no busted to share the figures achieved by these features as of this year.
More than 90,000 channels benefit from Super Chats, YouTube said, adding that some publishers earn 0 per minute. Super Chat is positioned as the number one source of revenue for about 20,000 channels on YouTube, the company said, while usage rate increased by 65 per cent compared to last year.
Moving forward with this momentum, YouTube introduced the new Super Stickers. Available in the next few months, this new feature allows fans to purchase animated stickers during live broadcasting and premiere. This allows fans to show content producers how much they like the broadcast.
Super Stickers resemble the Bits emotes and cheermotes animated stickers used in Twitch chats. Nevertheless, YouTube’s Super Stickers are different from the stickers on Twitch in appearance and emotion. At the same time, Super Stickers support both different language options and different categories, especially games, fashion and beauty, sports, music and food.
In addition to this feature, YouTube also announced innovations it introduced last year to the channel membership feature. Users could join the channel by paying .99 so far. With this membership, users with access to unique badges, new emojis and exclusive live streams could also access extra videos and announcements.
YouTube announced that it has brought levels to memberships. Thanks to the long-awaited levels feature, content producers will be able to impose different fees on memberships. Manufacturers who can define 5 different charges for memberships will be able to offer different products for these fees. The feature has been tested on selected channels, including Fine Brothers Entertainment’s REACT channel, for some time. YouTube said content producers have added two more expensive membership options to the channel, and then sixfolded the channel’s revenues.
YouTube, which has previously hired Teespring for merch self, which allows content manufacturers to sell T-shirts, hats and phone containers, has announced the addition of new ones to its partners. Crowdmade, DFTBA, Fanjoy, Represent and Rooster Teeth have signed for this feature with YouTube, Merch shelf, Super Chat and Channel Memberships, which have doubled the revenue of thousands of channels since last year.
In the meantime, the company focuses on the platform’s inspiring and educational content, as well as its revenue-generating features. In this context, YouTube, which introduces Learning Playlists, aims to facilitate the learning process of users. Publishers who produce educational content will be able to divide videos into concept and level-oriented sections. Similarly, content suggestions that appear on the right panel will be disabled. The feature is currently being tested by content producers, including Khan Academy, TED-Ed, The Coding Train and Crash Course.
Finally, the company has been testing for the past year, the fundraising tool YouTube Giving is preparing to be released from the beta version and is ready to open to users. The feature, which will be released in the coming months, will be available to thousands of content manufacturers in the United States.