Your mobile page speed can have a negative impact on your site traffic

Even if you pay attention to keeping your content up to date and reviewing your backlink profile, you may see an increase in your viewing numbers, while your organic traffic is likely to decline. Because if your mobile site has a low speed, it can adversely affect your site traffic.

If you recall, Google, which announced the Speed Update last year, said the new update would only affect sites that offer users the slowest experience. Given that indexations are based on mobile prioritization, it is possible to say that Google ranks your site’s ranking by mobile experience.

As part of this update, which identifies slow-loading sites, google’s very slow site criterion remains unclear to many people. At this point, let’s take a look at the tools and methods that can help you.

Like Chrome User Experience Report and Lighthouse, PageSpeed Insights is one of the tools you can use to improve your site’s speed. However, PageSpeed Insights, unlike other vehicles, stands out for its simple handling and scarce points. So if you have a good score on PageSpeed Insights, you can easily get a good result between other online testing.

On the other hand, google’s lack of a certain criteria for slowness can be confusing for almost everyone. Because even if exceptional, there are sites that have low page speed insights scores falling to a single digit, but their traffic is not damaged. However, if your PageSpeed Insights score is below forty or is on single-digit scores, you’ll need to start working to speed up your site.

First, test at least five opponents’ websites on PageSpeed. Note the scores from the test and discover new opponents you may not have noticed yet. In the meantime, we recommend that you take the tests at different times of the day. Because the workload on the servers is less at night, higher scores can be obtained.

The next step is to save the sites’ two-year ascension chart by adding them to traffic forecasting tools like SEMrush, Ahrefs, or Spyfu, which you test on PageSpeed.

Finally, create a document where you combine links to important SEO metrics, as well as links to domain name authority, number of words per page, and pages that appear on the search engine result page. This allows you to keep a close eye on measurements and determine why the traffic drop occurred.

In the meantime, you need to review your best performing pages one by one to see if your mobile page speed is related to traffic drop.

If you find that the traffic drop you experienced as a result of this work is related to your mobile page speed, you can use several methods to change this situation.

First, it’s a good idea to remove the Sliders from your site, and Sliders, which lets you scroll through images on pages, are actually one of the main de-escalation elements on your site. By closing the slider on your page and measuring your mobile speed, you can observe the level of damage the slider has done to your site. Sometimes some sites have access to two-digit scores just by closing the slider.

You can apply a text template on it by selecting a single image instead of a slider. If you can, you can work in a phased environment to test speed improvements without affecting your live site.

Another method you can try is to use the next generation of visual formats. Because Google recommends that users use the most up-to-date visual formats such as JPEG 2000, JPEG XR and WebP. These higher quality formats are more data-tight compared to older visual formats. That’s how it loads faster. It’s worth noting, by the way, that the WebP format is not supported in Safari.

Finally, let’s say it’s helpful to remove unused tracking codes.  Using tracking codes is often a measurement management that digital marketers prefer. However, these codes used are usually not removed after the function has been lost. This causes the tracking codes to accumulate and position them as an extra load during page loading.

Using these simple measures, you can improve your mobile page speed. However, if you continue to see a steady drop in traffic, we recommend that you re-examine your site.

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