Instagram, one of the most interacting social networking apps, has come up with reels that it has copied from TikTok in recent weeks. But this is neither the first nor the last feature that Instagram has copied. The company, which has previously caused Snap to be in serious straits with features it has copied from Snapchat, has now set its sights on Chinese social networking giant TikTok. I think Instagram has only one responsibility for its eageryate thing to copy others; That’s Facebook.
Instagram, which Facebook bought in 2012 for billion, has easy access to the growth rate that Facebook can’t achieve on its own. The company has been plagued by the aging of its user base and scandals like Cambridge Analytica in recent years, and is using Instagram to retain the young audience and expand its advertising models. Facebook, which has long been hiding behind the term “app family” in growth and earnings reports, now prefers to use the power of the apps it purchases rather than act as a stand-alone social network.
That’s why Facebook wanted to buy Snapchat for billion in 2013, a competitor to Instagram. When Snapchat responds negatively to this important step towards becoming a social networking giant, it increases the power of competition, from Snap’s Stories feature to face filters, from lost messages in DM to qr code system. Copied.
The company brought these features copied from Snapchat to Facebook as well as Messenger and Instagram, allowing the app family to continue to keep up to date in the eyes of users.
Facebook, which is currently copying TikTok with Reels, may be looking for a younger audience. At this point, however, it is worth noting that TikTok’s target audience and Instagram’s user base are different. it’s completely washing. While the expansion of the community may work for Facebook, the influx of TikTok users to Instagram could reduce the community’s engagement on Instagram.
On the other hand, it’s worth remembering instagram founder Kevin Systrom’s recent statement about the Stories feature. transferred:
Therefore, the TikTok copy journey, which starts with Reels for the moment, is likely to become features that appeal to the community on Instagram in the future. So how did Instagram, which has so far continued its success by copying other apps and features, cope with the pressure that Facebook is implementing?
As with other apps that Facebook bought, Instagram soon struggled to meet Facebook’s expectations. Facebook, which agreed to freely manage Instagram in the purchase agreement, broke its promise in May 2018.
Instagram’s Product Vice President Kevin Weil transferred to Facebook’s new blockchain team, the company, Facebook News Source Vice President Adam Mosseri has also brought weil’s position. Known for his closeness to Zuckerberg, Mosseri began turning Instagram into Facebook with Facebook Product Manager Chris Cox, prompting rumors to force Systrom.
In September last year, Instagram co-founders Kevin Systrom and Mike Krieger’s departure from the company was associated with Instagram’s loss of autonomy. Although some inside rinks say Cox and Systrom are working in harmony on some issues, tensions between Mark Zuckerberg and Systrom have also been reflected.
Rumors have suggested that Systrom and Zuckerberg have also clashed over facebook and Instagram’s association. While Systrom argued that the sharing option should remain on Instagram, Zuckerberg had streamed content from Instagram to Facebook by streaming cross-sharing options.
Zuckerberg did not limit Instagram and Facebook’s relationship to content and features, and worked on transferring links from Instagram to Facebook. Systrom, on the other hand, did not take Zuckerberg’s decision well.
Instagram co-founders’ departure from the company brought to mind the departure of Jan Koum, co-founder of WhatsApp, another member of the Facebook app family.
Announcing that 2018 would be leaving in May, Jan Koum reportedly left the company after WhatsApp was converted into a business tool and user data merged with Facebook.
Despite these disagreements, koum’s most annoying move was facebook executives’ demand to weaken the WhatsApp encryption system. Koum continued to go to the office every month to collect 0 million worth of Facebook shares, while WhatsApp’s co-founder, Brian Acton, came under the spotlight for supporting the #deletefacebook movement during the Cambridge Analytic scandal.
In the meantime, systrom is not as angry as its WhatsApp founding partners. Systrom said in a speech that Instagram’s loss of autonomy was, in a sense, an indication of Instagram’s growth and success, and when asked if he would sell the company to Facebook again if he were to relive the same things he had recently been directed at him, he would not be able to sell it to Facebook.
“If someone came to you and offered you billion in exchange for 11 people, what would you say?”
This realistic question that Kevin Systrom has asked underlines the recent lynx of Facebook’s monopoly. So how did Facebook’s quest to become a social networking giant begin?
To be honest, Zuckerberg didn’t have a unique idea, even in the years when Facebook debuted. Zuckerberg, who founded Facebook by implementing the winklevoss brothers’ idea, was forced to give the Winklevoss a total of 0 million worth of shares in 2011.
Therefore, it is possible to say that Facebook’s copy and purchase strategy, which is often criticized today, has not changed from the very beginning. If you recall, Facebook copied FriendFeed in 2008 and placed a Mini-Feed on its profile pages, and in the same year, facebook was also on the move to buy Twitter.
Only legal sanctions can stop Facebook’s long-standing copy and purchase strategy. In recent years, the company has been more of an advertising tool than a social network, causing controversy in the senate about monopolisation as well as political advertising on the platform.
Although US President Donald Trump has made political statements to the social networking giant to please his own constituency, it’s worth remembering that the President won the 2016 US Presidential election through Facebook ads.
Meanwhile, in June, the Ministry of Justice filed a new lawsuit against the company for antitrust surveillance after the FTC launched an antitrust investigation against Facebook. However, I think it is impossible to say that the debates and lawsuits in the Senate will result in serious sanctions. After all, the U.S. technology giants, including Facebook, are one of the most important sources of revenue for the country.