Why are car companies focusing on the production of electric bicycles and scooters?

While electric scooter manufacturers such as Seagull in Turkey and Bird and Lime in Turkey continue to take their place in cities, car manufacturers have begun to turn to the production of electric scooters.

Let us remind that many car companies, especially BMW, VW, GM, Audi, Peugeot and Skoda, have focused on the production of electric scooters, electric motorcycles and electric bicycles. More recently, SEAT has also announced its new electric scooter motorcycle and has taken its place among these brands.

SEAT’s new 125 CC electric scooter has an 11 kW engine. The new electric bike can reach up to 50 km in 3.8 seconds, allowing you to travel at 100 km/h. You can also travel 115 km on a single charge. The engine, where two people can easily travel, also has a storage area for helmets under the seat.

Seat has previously attempted to produce electric scooters such as Bird and Lime, but this is the first time it has been able to build electric motorcycles. This unexpected step by SEAT actually reflects the recently introduced vision of urban travel by car manufacturers.

Consumers who prefer bicycles, engines and small vehicles to get rid of car traffic in urban transportation are showing great interest in electric scooters and motorcycle rental companies.

Bounce, India’s electric motorcycle rental initiative, announced last month that it exceeded 2.1 million customers, while lime, an attempt to hire electric scooters, has expanded its operational area and started operating on all continents. In addition to renting, consumers are turning to buying personal e-scooters and e-bikes.

As the future of driving gradually moves towards e-scooters, e-bikes and e-motorcycles, it makes sense that car companies want to buy a share of this new market.

Last year, WHILE GM introduced its electric bike, BMW launched its electric scooter. Bmw, which failed to meet the expectations of consumers with its scooter in the first place, managed to catch the eyes of users with the BMW C Evolution electric maxiscooter. The company is expected to introduce a new BMW electric motorbike in the future.

Audi’s 2,000 euro electric scooter is available with the Audi e-tron Scooter, while Peugout stands out with its consumer-hit electric bike line. Skoda also comes up with extraordinary electric bicycle and scooter models. While vehicle manufacturers have clearly demonstrated their interest in this new market, let’s say that vehicle sharing companies are taking action in this area.

If you recall, Uber’s CEO Dara Khosrowshahi said last year that consumers would prefer electric bicycles and scooters over cars. Uber acquired bike-sharing initiative Jump in 2018 and launched an electric scooter and bike-sharing operation under the Jump brand in October 2018.

Jump, which was introduced in Sacremento as part of the operation, has managed to attract much more attention than Uber. According to the study, 53 percent of Uber users in the Sacremento region prefer Jump Bikes, while 47 percent choose to use Uber vehicles. Wanting to take advantage of this opportunity, Uber is implementing e-scooter and e-bike sharing programs through strategic partnerships around the world.

At this point, it is worth noting that not only Uber, but also vehicle companies focusing on production are moving with strategic partnerships, for example, SEAT’s new electric bike is actually rearranged for Silence’s S01 electric bike. it comes out as a state. SEAT’s electric kickscooter is a product of a partnership with the Segway.

It is possible to say that car companies, which are currently moving through partnerships to gain a share of the market, will start producing e-bikes, e-motorcycles and e-scooters in their production networks after being sure of the permanence and profitability of the market.

Categories:   Technology