WhatsApp shared its new feature to users with business accounts. With the new specialty, businesses will be able to show their products and even direct them to sell on the platform they use to communicate with users.
This feature of WhatsApp is the first footprint of the app’s change. businesses have been expected to change for a long time, but it is not yet unclear how the consumers will respond to this. WhatsApp Business users and businesses will have the ability to create a catalog and will be able to list their products with photos and even redirect to e-commerce via a sales link.
The feature is not active in Turkey, but it can be used in limited countries, especially the USA, Germany and the UK. The video that WhatsApp shared on the subject is quite descriptive: