Tinder, the world’s most popular dating app, generated $1.2 billion in revenue from its paid users in 2019. That means Tinder makes a lot of money from singles around the world. Match Group said Tinder generated $1.2 billion in revenue last year, further strengthening its position as the company’s most valuable asset.
Let’s also remind you that as a whole, Match Group generated $2.1 billion in revenue last year. So Tinder represents more than half of the revenue. This proves once again why Tinder is so important to the company. The company, which also owns Hinge, OkCupid and Match.com, said Tinder had an average of 5.9 million paid subscribers in the fourth quarter of 2019, a 36 per cent increase compared to last year.
Tinder, which is normally available for free, sells in-app subscriptions that offer users benefits, including unlimited scrolling and greater emphasis on profiles among nearby users. Ads that appear among shifts from time to time also generate the platform’s revenues.
It’s no surprise that Tinder is the biggest money maker for Match. Because that’s been the case for a few years. To more interactively incorporate Gen Z users into the app, the team offers features such as the interactive Swipe Night experience, which allows people to match their decisions based on their decisions. It also offers location-based features for music festivals and spring break. All of this proves how Tinder can hold the user.