Facebook announced that the number of ads posted on Instagram has doubled. Facebook, which gave Instagram an ultimatum last year to double ads on its platform, seems to have reached the result it wants.
On Instagram, ads appear in stories, Stream, and Discover. The emergence of more ads on the platform is an indication that Facebook has gained more control over Instagram over the years.The company purchased the photo-sharing app stories, filters, and shopping for $1 billion in 2012. it has become a different platform with its features.
These changes for the company should not seem enough, so they recently changed the name of the Instagram app and decided to move on to Instagram From Facebook. Apparently, Facebook CEO Mark Zuckerberg wants to remind all users that He owes Instagram’s success to Facebook. At this point, it is worth remembering that Instagram co-founders Kevin Systrom and Mike Krieger, who have made a significant contribution to the Stories copied from Snapchat, left the company in September of last year. Systrom also said Instagram had lost its autonomy.
Facebook, which first introduced the ad feature to Instagram in 2015, managed to generate $9 billion in revenue from Instagram in 2018, despite all the controversy and criticism. Moreover, it is possible to say that the company will continue to increase revenue by adding new advertising models.
Announcing branded content ads in June to show content producers to more users, Instagram added a new dimension to the commercial relationship between the brand and the content producer. In a blog post shared by the company, the company stated that they would increase their investment in branded content and added that “this is just the beginning”.