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SAASPASS: Focus on opportunities in the dynamic market where competitors don’t focus



SAASPASS is an enterprise identity and access management company founded in 2014. The company, which provides access to many applications with a single password, management of complex corporate authorization permissions, hardware integrations and multi-factor authentication, works with companies such as Visa, Boeing and NASA.

Selahaddin, co-founder of SAASPASS, was my guest in the last episode of the first season of the Glocal Podcast. With mobile access, multi-office corporate structures and the rise of cloud applications, we talked about the positioning it takes compared to its competitors in a fast-growing market.

Putting corporate security at the center, SAASPASS enables organizations to manage access to the software they use at different stages. Aiming to make this process as easy as possible as the team grows and the software used grows, the company actually wants to be at the center of the process that many companies design with manual methods and excel.

According to Saladin, a CEO’s job should be to decide on the vision of everything and product around the product, even if it is not directly making products. By understanding the needs, problems and partners of the customers well, assimilate every point that touches the customer is actually the first step in creating a strategy. With its horizontal platform and integrations, SAASPASS has focused on ignored areas, taking into account competitors and changing market dynamics.

Single encrypted entry, authentication, authorization management, and making it available to developers through APIs brings SAASPASS against various competitors from different sides. The company cooperates with all of these competitors at different points in the value chain and continues to grow with a platform strategy. Selahaddin, who deeply examines the developments, segments and products of these competitors, shapes SAASPASS’s vision accordingly.

Okta, which is the main competitor on the many access authorization side with a single password, has a value of billion on the stock exchange. Okta offers a password option that is tailored to 6,000 web applications, while in SAASPASS the figure is 100,000. Recognizing the need for multiple employees to log in to a single account in some corporate accounts, SAASPASS has also developed this product that its competitors cannot develop.

In the multi-factor authentication market, the main competitor is duo, which was sold to Cisco for .3 billion after receiving an investment of 1 million. SAASPASS offers 1,700 integration, especially in response to the company’s 1,100 SAML integration, which comes to the fore, especially when considering corporate companies for their internal use. SAASPASS, which is slightly ahead in the number of integrations, provides the real differentiation with methods that work together with the different hardware it offers on the verification side, mobile and outside the computer.

SAASPASS also has functions that focus on developers and allow different developers to use SAASPASS products. Here, it is possible to say that you are competing with Authy. But does more integration help the end customer much more?

SAASPASS did not go down this path, despite hundreds of millions of dollars invested by its competitors. The company, which has not lost its customer and product focus from day one, has kept technology at the forefront while its competitors attacked problems with their financing power.



For the company, which has managed to offer thousands of SAML integrations and more than 60,000 app-compatible passwords, it has also struggled to develop and sustain all of them. Thanks to the investment they received, their competitors went to manage these processes with their teams. SAASPASS has automated both password development and automated tests and the process of keeping them afloat with machine learning. Scalability has come with the development and management of this broad range of products.

Although there are many enterprise cloud software companies that provide similar services to customers, the fact that they are on the market with older software prevents them from entering this hot space. During the same period, thousands of SaaS apps appeared, while even a mid-size company with 250-300 employees became using more than 70 cloud software. The geometric growth of this problem has increased the difficulty of management and control on an employee basis.

Being one of the first players in such a dynamic market, SAASPASS had the opportunity to differentiate it from its giant competitors. With its platform structure, advanced integrations, collaborations and developer-oriented strategy, SAASPASS has also created an area where it can position itself.

The fact that the vast majority of security breaches are caused by identity and password copying actually shows how fast the problem is growing. More than 100,000 SaaS companies and many b2c companies have similar needs, prompting SAASPASS to drive a structure that will meet the needs of developers.

SAASPASS has created a clear differentiation with the ability to be embedded in different products. The company, which also plays the platform game, has fully integrated with the companies in the employee authorization market, which are located in front and behind the value chain, and even offer part of SAASPASS’s product. The ability to work with competitors was also a feature that distinguished the company from the others.

SAASPASS has managed to make a name for itself in the sector by participating in many fairs. The company managed to collaborate with big players such as Google, Salesforce and Office365, and offered their customers the ability to manage flawless identity and access.

SAASPASS is also a company that has taken on multiple office structures from the earliest stages. Selahaddin, who has established a dispersed company structure from his offices in The UsA, London, Kuala Lumpur, Singapore and Istanbul, uses solutions (such as SAASPASS) that facilitate remote operation and can use this structure effectively and achieve the best ability. Tells.

While in the past, very large corporate firms need identity management, even a company with 5-10 employees is going down this path because of the complexity of the process and security drawbacks. Ping’s opening to the stock market shows how hot the market is. The opportunity is now even bigger than before, and SAASPASS has further strengthened the team by including the latest Salesforce’s Chief Information Security Officer, Izak, on the team. Maybe now is the right time to invest and stand up to the elders…

Finally, let’s note that episodes of Glocal can be listened to on Spotify, Apple Podcasts, Google Podcasts, Anchor.fm, Overcast, Radio Public.



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