We know more or less that Appleis involved in unfair competition when it comes to its own apps. Although the company says it isn’t, the data released by Sensor Tower shows that the issue is exactly what we predicted.
Before 2016 When searching for an app on the App Store, it was almost impossible to see Apple apps at the top. Because the company’s own apps were reaching the user loaded onto the phone, therefore, the person did not need to make a specific call. But when we look at the last three years, this has changed, and apple’s own apps have come to the fore in almost every field. In recent years, Apple Music has been giving up its leadership in music. However, when we look at app store searches before 2013, we notice that Spotify is in first place. Why do we see Apple Music and the iTunes Store first when Spotify is at the forefront of its market, while it’s cemented this position in recent years?
First of all, as mentioned above, Apple no longer sends major apps installed on the phone, and the user is expected to install it himself. Which means there’s been an increase in searches. The company prioritizes some criteria for search results. For example, if you’re in apps are run by category, and because Apple can better predict what their categories will be, it’s more likely that they’ll appear in search results.
But we can say that’s changed now. Apple, which has been under investigation in recent months, appears to have changed its own algorithm. Although denied by employees, the ranking of first-party practices has begun to decline, and the July results prove that a change has been made.
As a result, it is possible to say that it is easier to find third-party apps in the App Store.