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Number and revenue of paid subscribers to regional Netflix



Netflix, in its earnings report to the U.S. Securities and Exchange Commission, announced revenues since 2017 and the number of paid subscribers in non-U.S. regions. Netflix, which also included the nine-month period of 2019, also shared its growth in EMEA (Europe, Middle East and Africa), Latin America and Asia Pacific. We have compiled the year-end 2018 figures and the first 9 months of 2019 for you.

In fact, we’ve actually shared with you the third quarter financial report for 2019. Netflix’s earnings rose by around 31 per cent compared to the same period last year, while the company’s revenue was .24 billion. When we look at the company’s nine-month revenue in 2019, this figure is over billion. Netflix’s paid subscribers in the U.S. and Canada region reached 67 million 114 thousand, while the earner per paid subscriber is .36.

Netflix, which had a year-end total earnings of billion 281 million 532 thousand dollars in 2018 in the U.S. and Canada Region, achieved a total profit of billion 379 million 300 thousand dollars in the monthlyperiod of 2019. At this point, in June 2019, the company lost around 132,000 subscribers in the U.S. and Canada region.

In 2018, the number of new paid subscribers on the platform stands out as 6,335,000, while the number of new paid subscribers on the platform in the last nine months is around 2,357,000. Clearly, the number of paid subscribers who joined Netflix in the first quarter of 2018 was 2,487,000, a serious indication of this slow growth.

However, let’s say that the picture in the U.S. and Canada is not entirely negative. The number of paid subscribers in 2018 was 64 million 757 thousand at the end of the period, 67 million 114 thousand at the end of the 9-month period of 2019. The company’s earnings per paid subscriber in 2018 were .16, while in 2019 the figure rose to .36.

Netflix’s total year-end earnings of 3 billion 693 million 707 thousandin the EMEA Region in 2018 are much higher than those earned in Latin America and Asia-Pacific countries, the report said. Likewise, netflix’s total earningsin the 9-month period of 2019, which sat at 3 billion 980 million 506 thousand in the EMEA region, again surpasslatin American and Asia-Pacific countries.

At the moment, the EMEA Region stands out as the most valuable region after the United States and Canada in terms of the number of paid subscribers. Netflix’s end-of-term paid subscribers at EMEA in 2018 were 37,818,000, while in the first nine months of 2019, the number increased by close to 10 million, reaching 47,355,000.

In this respect, it is possible to make sense of the importance the company attaches to the original contents of Turkey. If you recall, we shared with you in September the number of users in Turkey that are included in Netflix’s EMEA region. Netflix, which has reached over 1.5 million unique users in our country, has reached almost 4 million when we take into account the family accounts.

In 2018, 11 million 814 thousand new paid subscribersfrom the EMEA region joined the platform, while in 9 months of 2019 the number of new paid subscribers to the platform reached 9 million 537 thousand. With the addition of the last quarterly figures, the company is likely to surpass the new number of paid subscribers the previous year.



Netflix’s revenue per paid subscriber at EMEA in 2018 was .45, down from .26 in the first nine months of 2019. Looking at all these figures, it’s possible to say that EMEA is one of the priority markets for Netflix.

Compared to EMEA and the Us and Canada regions in the Latin American region, the earnings in the nine-month period of 2019 appear to be lower. Netflix’s year-end total earnings in Latin America in 2018 were billion 237 million 697,000 dollars, while the company’s total earnings for nine months in 2019 were billion 049 million 042,042,000 dollars. According to the report, the company’s growth rate in the Latin American region in the first two quarters compared to the previous year, with the addition of the last quarter’s earnings may not be possible to capture the figures in 2018.

On the other hand, the number of paid subscribers who have just joined the platform in Latin America in the last nine months is high compared to the United States and Canada. In 2018, 6,360,000 new paid subscribers were gained, while Netflix received 3,303,000 new paid subscribers from Latin America in the first nine months of 2019. The company’s number of new paid subscribers to the platform in the United States and Canada in the last nine months is around 2,357,000.

In 2018, the number of paid subscribers in Latin America at the end of the term was 26 million 77 thousand, while the number of paid subscribers in the first 9 months of 2019 reached 29 million 380 thousand, surpassing the previous year.

In the meantime, the lowest-paid per subscriber income among the 4 regions belongs to the Latin American region. In 2018, the income per paid subscriber in Latin America was .19, a small increase in the nine-month period of 2019 to .21.

Netflix has achieved the lowest year-end total earnings in the Asia Pacific region, while at the end of the first nine months of 2019, it seems to have managed to add more than 3 million paid subscribers to the platform. The company reports that fluctuations in monthly incomes are based on regional currency differences.

Netflix, whose year-end total earnings reached 5 million 816,000 in Asia-Pacific countries in 2018, is carrying its total earnings to more than 1 billion in the firstd-year period of 2019. In this 9-month period, the company generated a total of 1 billion 51 million 400 thousand dollars in revenue.

While the number of paid subscribers joining the platform in 2018 was 4 million 106 thousand, in the first 9 months of 2019 this figure is approaching to catch ing the previous year with 3 million 878 thousand. At the end of 2019, new paid subscribers in Asia-Pacific countries may see an increase, with the latest quarterly figures.

Netflix’s number of end-of-term paid subscribers increased from 10 million 60,000 in asia pacific countries in 2018 to 14,485,000 in the first nine months of 2019, up from 4 million. At this point, it is possible to say that the Asia-Pacific countries have considerable potential. In the future, Asia-Pacific countries may come up with more serious growth rates. 

Finally, let’s add that Netflix’s paid subscriber income in Asia-Pacific countries is .33 in 2018. That was a slight drop to .31 in the first nine months of 2019.



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