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Instagram Story Statistics guide for small businesses



Instagram Stories is positioned as a temporary format within the app, but it stands out as one of the most important sharing formats that need to be measured by the high level of interaction.

Instagram Stories, whose daily user count exceeded 500 million in January, is also a favorite of brands with new shopping features. In fact, one-third of the most viewed stories make up brands.

In this article, we share with you how you can benefit from Instagram Stories Statistics.

First, let’s say that Instagram Story Statistics are held on the panel until 14 days after the story aired. There are two different ways to achieve these statistics.

First, go to your profile and press the menu in the upper right corner.

Then select Content by pressing statistics.

In the last step, you can easily review statistics by coming to the Stories section.

Click on the story and scroll up

Press the statistics icon. Let’s say you can switch between display and interaction icons in this area.

In the meantime, although Stories is only live 24 hours a day, you can also access their statistics through the archive.

Click the watch icon in the top right corner via your profile to visit your archive. When you reach the archive, just select the Story whose statistics you want to review.

Finally, let’s add that you need to have a business account to access Story statistics.

Instagram Statistics has three different categories: Interactions, Discovery, and Navigation. Each category presents a small summary and examines the subdivisions of different types of interactions.

Interaction measurement is the sum of users’ behavior when they see a story, including answering and profile visiting. Let’s look at this lower breakdown together;

The Importance of Interactions

Interaction analysis measures the audience’s commitment to your Story. Metrics such as positive answers and profile visits make it easy to understand what viewers like. So you can share your content in this insight.

If you want to increase your Hiakey interaction, you can take advantage of the survey, question and emoji slider sticker. With these stickers, you can quickly interact with story tellers and, more importantly, get important feedback about your brand.

In addition, the use of hashtags in Stories increases engagement. According to a study by 99Firms, hashtags increase engagement on Instagram Stories by 12 percent.



Discovery shows the number of accounts that display your Instagram Story. Instagram, meanwhile, says this number is an estimate and may not always reflect the actual number.

The Importance of Discovery Statistics

Discovery and viewing statistics are important for understanding the extent of your audience. With these statistics, you can easily calculate your interaction rate and track how many people have discovered your content.

Moreover, knowing the proportion of new followers you’ve won through Stories helps you calculate the impact of stories on your brand awareness.

If you want your stories to be discovered by more users, we recommend using Location and hashtags. This allows your stories to appear on location and hashtag stories, and they can be viewed in front of users in searches.

Navigation statistics show the rate at which your Instagram Story is completed. Navigation statistics let you see the behavior people take as they navigate through your story.

The Importance of Navigation Statistics

Just like interaction statistics, navigation statistics show us the movement of viewers on the story. In your stories, if you have a high number of forward, output, and jump-to-profile slots, you should review your content.

However, if users have gone backwards, it may mean that they like the previous story and want to look at the content presented there in detail.

In the meantime, it’s possible to get your users’ attention by adding a call to action to your stories. We recommend that you make sure that the photos and videos you use are interesting and that you take advantage of features such as text and stickers.

Stickers on Instagram have long included location tags, hashtags, mentions, and product tags. To measure the effectiveness of these stickers, just look at the Interactions section in Story Statistics. If viewers of the story are pressing the stickers you use, we can say that you’re sharing for the right audience.

Unfortunately, there is no comprehensive standard for measuring the interaction rate of Instagram Stories. However, there are several different ways to track the interaction. Dividing each number into followers is the most prominent of these methods. So you can find out what percentage of your followers are viewing your stories.

At this point, let’s remind you that you can check the loyalty of followers in Instagram Stories from the interaction section. You can rate each action that takes place on your story by dividing each sub-break together in this area where you can easily see it.

According to instagram research, 60 percent of users say they have discovered new products on the platform. Stories are the cornerstone of this user-made discovery.

Although Views and access under discovery statistics provide very important data for brands, Instagram doesn’t offer the proportions of accounts that follow you and don’t follow you under the discovery tab. If your total reach is higher than your total number of followers, this means you’ve reached new users.

It is possible to say that the most remarkable sub-breakdown of the Discovery is the Pursuit. The high tracking metric in your story shows that new users who have just encountered your account love and follow your content.

According to 99Fims, a certain percentage of Instagram Stories viewers, ranging from 15 to 25 percent, said they benefit from this feature if they have the ability to scroll up. Thanks to this feature, brands can easily evaluate UTM parameters. This allows you to measure not only profile visits or views, but also website visits. In the meantime, let’s note that scrolling up is only open to users with more than 10,000 followers.



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