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How did Countly get out of the competition?



Countly has managed to find its place in the analytical field with countless competitors and continues to grow rapidly. In line with the needs and priorities of competitors, the company tries to define the product differently from the competitors, its dispersed team structure, open source strategy and progress without investment.

One of the founders, Onur Alp, is the 7th member of the Glocal Podcast. He was my guest in the episode and we talked about where Countly differed from his competitors.

Unlike competitors such as Mixpanel (M investment), Localytics (M investment) and Flurry (M investment), countly is flexible, add-on-based and customizable for needs, offering limited solutions to customization according to needs it has the system. While its competitors did not respond to the different demands of major institutions by standardizing their products in order to measure them, Countly set out by targeting these major institutions. In this context, the company, which has identified the solutions developed by the institutions internally as competitors, has taken a different path from its competitors, which has also pulled down the margins in the market with the financing race.

As mobile devices are an indispensable part of our lives, the needs of individual user data and its analytics have increased in the same way, especially for these large companies. Countly determined from day one that the institutions’ positioning of management for these complex needs was: the product analytics you desire.

All of Countly’s competitors provide analytics services over the cloud in different corners of the world. But Countly was aware of the biggest businesses it was targeting abstained from giving control and authority over user data to another company in its entirety. At a time of heightened data privacy and security concerns, Countly aimed to give the beneficiary full data control and ownership. With this awareness, he has implemented an analytical service that can be installed both in cloud and on-prem.

Countly’s focus on flexibility and security has enabled him to have a good relationship with corporate customers who have been spending some time building their own internal tools. Testing water to find the best market for its product, Countly then decided to focus on three industries that deal with sensitive data: finance, telecommunications and health care. The power of the open source and the support of the community also played an important role in the first contact with these organizations.

When you think of acquisitions and budgets, america comes to mind first when it comes to the analytical market. However, the European Union, which has introduced strict regulations on data privacy, especially with GDPR, has become an interesting market for Countly, where competition is not easy to enter. Countly continues to grow in Europe, but only last year began its operations in Turkey after a presence in the international arena. Meanwhile, the company tried China, could not cope with local competition.

Turkey is never a small market. However, we wanted to show our presence in the international arena before selling here – Onur Alp

Open source has been in the middle of Countly’s business plan since day one. Unlike typical open source companies, Countly focused not only on selling support and professional services, but also to monetize commercial products with wide range of features.

The free version, with its contents, documentation, forums and even 4,000 stars on Github, was very successful in reaching more people, creating brand perception and fueling organic growth.



Open source was not something we decided later. We started open source from day one to solve complex analytical needs in a scaled way. – Onur Alp

With its comprehensive and flexible platform, Countly has allowed the product to be installed by others, making changes to the customer. The company, which also allocates resources to developer tools, enabled companies to meet their analytical products, which they wanted to offer end users, by burying Countly in their own products, much lower than their development time and budget.

Thanks to its integration-open structure, API documentation and open source strategy, software developers who can make the add-ons they want on Countly have become natural users and even vendors of Countly.

Our vision is to be the WordPress of the analytical world as a very flexible and advanced platform with the best add-ons. – Onur Alp

Not configured as a traditional cloud-based SaaS product, Countly has turned to partnership structures that will develop features tailored to customers’ needs and take on installation and maintenance processes. The company, which sits in a scheme to encourage these partners, has designed collaborations that can improve its flexible platform and provide double-sided benefits by selling the product.

Although other SaaS competitors, such as Mixpanel, have a partner network, the services and enhancements provided with the product are much more limited, leaving only a share of the sales. In Countly, in addition to developing products on behalf of their customers, these partners can take the product to its own server and sell add-ons on Countly to different companies.

The open source strategy has also become a magnet for attracting engineers from around the world who passionately want to contribute to the project. Countly has been closely associated with these developers, including some of them in her full-time team.

Wanting to fully adapt to different operating systems, products and device types, the company found the most suitable candidates to develop this architecture from different regions and established a flexible organizational structure that operates in a dispersed manner away from the company’s headquarters.

We can find and hire the best talented person. It doesn’t matter where he lives. This person could be anywhere. – Onur Alp

Unlike its competitors, Countly did not compete to dominate the market by buying large investments from funds and lowering its price. In this way, the company, which sits the business dynamics, pivots countless times and keeps its growth rate under its control, is keen to buy investmentat this right time when it achieves product market compliance and the cost of opportunities grows.

With artificial intelligence technologies, access to data is becoming more important than ever, while analytics companies continue to grow faster than ever. All companies that focus on enterprise software sometimes make acquisitions and aim to have data streaming channels just to access the data. Google’s acquisition of Looker for .6 billion, while Salesforce’s acquisition of Tableau for .7 Billion proves this trend since the summer of this article in May.

Countly can also become a potential target for such a purchase thanks to its diversity of data, a powerful and flexible product, the focus of community and user behavior analysis created by open source.

A lot of players, big and small, are going to make purchases in this area. But we want to be the WordPress of this world. – Onur Alp

Finally, let’s note that episodes of Glocal can be listened to on Spotify, Apple Podcasts, Google Podcasts, Anchor.fm, Overcast, Radio Public.



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