How can businesses benefit from Instagram Carousel Ads?

Instagram’s Carousel ad format, which was tested for Stories last year, is one of the highlights for many businesses to express themselves. Carousel ads, where multiple images and videos can be added, become the business’s choice with affordable cost and high interaction.

If you want to create a Carousel Ad on Instagram, you’ll need to switch to the Instagram Business account and link your Facebook Business page to that account. This allows you to create an Instagram Carousel ad on your Facebook page.

Once you’ve completed this step, open Facebook’s Power Editor, select the campaign you want your ad to be included in, and click “Create An Ad Set.” When filling in requested information, such as targeting and placing, make sure you only select Instagram in the placements section. Finally, after following Facebook’s instructions, click Create. That way, your Carousel ad will be available on Instagram Stories or News Feed.

In the meantime, Instagram offers two different Carousel ads for Stories. The first of these formats, Native Stories and Expandable Stories, allows all cards to play automatically. Expandable Stories, which we can more traditionally describe, requires viewers to press the screen to continue viewing the ad.



In your Instagram posts, you can take your products to the next level by turning to storytelling beyond promoting them. Although not positioned as a brand, this post by illustrator Hazel Mead shows the storytelling potential of Carousel ads with her creativity.



Process Demonstration

You can make the production process transparent for your consumers by sharing the preparation process of your products with your followers. With this type of content, when you’re telling the story of your products, you’re incorporating consumers into the showcase background.


Customer Reviews

One of the most valuable assets on social networks is customer reviews. By turning customer reviews into content, you can answer questions from other consumers and reaffirm the reliability of your image.



It is possible to say that the Carousel format is perfect for its before and after content. Especially in the field of health, cosmetics, decoration and architecture, the pre-post contents of the preferred before-after, the scope and quality of the service provided is important in conveying.


Product Introduction

It is possible to use the Carousel format to convey the highlights of your products. Thus, you can explain each feature of your product in detail to your users with different visuals.


In addition to all these types of content, you can use the Carousel format to post all of your ad movies or promotional videos on YouTube on your Instagram account. 60 sec from Instagram videos. Carousel also allows your users to spend more time on content.

Categories:   Digital