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Highlights in Turkey in the We Are Social Digital 2020 report



From the January 2020 report we are social networking to mobile payments, from the e-commerce market to social media advertising spending, there are many detailed metrics globally. In the report where global data is shared, we share with you turkey’s leading data. You can access the entire report through SlideShare.

According to the data in the report, mobile internet use of users between the ages of 16 and 64 in Turkey stands out as 4 hours a day. With the time spent on mobile internet usage, Turkey is above the world average.

Turkey’s Internet penetration in 2020 is 74 percent. Although Turkey is not at the top of internet penetration, it is much higher than the world average of 59 percent.

Please note that users between the ages of 16-64 in Turkey use the internet for 7 hours and 29 minutes a day.

In Tirkiye, users between the ages of 16 and 64 spend 58 minutes a day using the game console.

In Turkey, 62 percent of users watch TV content online. Obviously, this shows us the reason for the increase in Netflix’s content in Turkey.

As amazon and Google continue to compete with smart home assistants, smart devices have begun to take place in our homes with the increase of IoT products. According to the report, Turkey is among the top 10 countries in the use of smart home devices. In Turkey, 14 percent of users between the ages of 16 and 64 use a smart device at home. In the first place in the United Kingdom, 17 percent of users have a device in their homes.

Voice calling and voice command usage is also quite common in our country. In Turkey, 45 percent of users prefer to use voice commands and voice calls. Let’s also note that Turkey is among the top 10 countries in this regard.

50 percent of users in Turkey use Ad Blocker.

58 percent of users in our country are concerned about the misuse of personal data.

The issues of false news and disinformation on social networks, which have been frequently raised recently as the US presidential election approaches, are also causing concern in Turkey. Let’s say that 63 percent of users in Turkey are concerned about this issue.

The data in the report also reveals Turkey’s social media report card. Users between the ages of 16 and 64 spend an average of 2 hours and 55 minutes a day using social media. At the world average, users spend 2 hours and 24 minutes a day using social media.

Among users over the age of 13 in Turkey, 81 percent of those who actively use social media compared to the population stand out. It’s worth noting that the world average is 63 percent.

Let’s say that social media penetration in Turkey is at 64 percent, considering that the world’s average stands at 48 percent, we can say that Turkey has achieved a serious penetration rate on social media.

According to the report; In Turkey, 44 percent of those who use social media for business purposes stand out.



The social media account, which falls per capita, stands out as ortalam 8.6 in the world and 9.1 in Turkey.

Turkey, one of the top 10 countries with high access to Facebook ads, is one of the 10th most likely to be in the world. shares the line with the United Kingdom. India’s first place is remarkable. At this point, let’s remind you that Facebook aims to expand internet access in India with Internet.org-like projects.

Let’s say that the access rate of Facebook ads in Turkey is well above the world average with 58 percent.

According to the report, Facebook ads in Turkey receive 14 clicks per user.

Organic access to Facebook pages in Turkey in posts is 4.4 percent. In Japan, where the most organic access is achieved, this metric stands at 5.2 percent on the world average, with 8.7 percent.

Average interaction on Facebook pages; Turkey stands at 34 percent in the world, while Turkey is 29 percent.

Turkey is leading instagram ad access with 57 percent. Turkey is followed by Israel with 56 percent, Israel with 49 percent and Argentina with 48 percent. At this point, it’s worth saying that the world average is 15 percent.

Instagram ads have the highest access potential in the 6th century. next up.

Among the countries with the highest potential in Instagram ad access compared to the population, Turkey is ranked 5th. next up.

LinkedIn, which has recently attracted the attention of social media executives with its interaction rates, has the potential for severe ad access in Turkey. With an access volume of 8 million 400 thousand, Tükiye is the 15th largest in the country with the highest potential for Access to LinkedIn ad. next up.

Among users over the age of 18, LinkedIn’s ad access is 14 percent in Turkey compared to population.

Turkey also has serious potential for Twitter ad access. Turkey is the fifth largest country in the world with the highest potential for access to Twitter ad. next up.

LinkedIn ad access is 18 percent in Turkey compared to the population among users over the age of 13.

Snapchat, which is often popular with US teens, has a significant user base in Turkey despite Instagram’s broad user base. In fact, it continues to be popular. In fact, Turkey is among the countries with the highest potential in access to Snapchat ads. next up.



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