Creating a marketplace through the designer’s eye: Lyft

Founded in 2012 by John Zimmer and Logan Green, Lyft has been Uber’s toughest competitor since 2012. The company, which came to the fore with Waymo in recent months with its collaboration with Waymo in focusing on robot taxis, also attracted attention last year when it acquired Motivate, North America’s largest bike-sharing platform.

In June 2018, lyft’s investment of 0 million reached a valuation of billion to understand the success of Lyft’s history to understand the company’s 2013 design-oriented presentation, the backdrop to creating a marketplace through the designer’s eye he’s putting his plan on the screen. Let’s examine the highlights of this presentation together.

In the presentation, the concepts of procurement and adequate majority are mentioned in the presentation. In this context, “no chicken, no eggs” approach advancing the team, the presentation draws attention to the importance of reaching the driver’s audience.

Aiming to create a significant driver base in San Francisco, the team shelves the idea of making two separate apps for drivers and passengers.

Instead, lyft, modeled after AirBnB, sets out to reflect the process of turning guests on AirBnB into hosts.

Therefore, the Lyft design team, which adds 2 different modes to a single application, simply implements its understanding of the marketplace.

It is possible to say that Lyft, which provides the transition between driver and passenger with a single button, has also managed to encourage passengers on the user base to become drivers.

In this context, Lyft also collected requests to become drivers, creating a waiting list, allowing new users to wait anxiously for approval, and step-by-step a drive base that could meet all demands.

According to the information contained in the presentation made 6 years ago, as a result of the changes, driver growth between January and April 2013 is also remarkable.

According to the results shared in the presentation, 73 per cent of Lyft drivers have previously travelled with Lyft. It is possible to say that design and listening to the community in the user base is a key point in this sense.

The importance of the initiative, which launched three years after Uber but strengthened its position as a competitor, took its 2013 step to become widespread.

Categories:   Mobile