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Changing its marketing strategy, Fitbit introduces its new model



We toldyou last March that Apple, which dominates the market with its Apple Watch, is the leader in the wearable device market in 2018. Apple is the leader in the 4th day of the wearable device market. The player is Fitbit. Fitbit dominated 11.9 percent of the market in the last quarter of 2017, and 9.4 percent of the market in the last quarter of 2018.

Fitbit, which fell in the wearable slump last year, aims to reverse the situation in 2019. Fitbit, which began selling watches about 2 years ago, announced its new model Fitbit Versa 2yesterday. In addition to the new model, the company has announced a new subscription service and will offer health monitoring options for $9 per month. Fitbit CMO TimRosa, who made statements on the subject, said they wanted to get away from being seen as a hardware company. 



Fitbit, who does not want to be seen as a company that produces products in particular for just an activity tracking, aims to showcase the talents of its new model Fitbit Versa 2 with its new advertising campaign. Fitbit, who wants to emphasize that he is not only an activity tracking manufacturer but also a smartwatch manufacturer, aims to create an ecosystem.

The Fitbit Versa 2, integrated with Amazon Alexa, also lets you control your home with voice commands. In collaboration with Spotify on music, Fitbit will use the user’s workout and sleep data to provide personalized suggestions in the subscription service it will offer.



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